Hawaii Trade Conference

The Hawaii Trade Conference/Mainland Edition is famous for providing its attendees a unique mix of valuable business sessions with unique interactive opportunities. And the 2009 Florida Edition is the one industry event you can't afford to miss! All of the major card manufacturers will be on hand, as well as key representatives from all channels of the collectibles industry. This year? program will provide you with immediate ways to boost your business by covering topics such as:

Preparing for-and surviving-a tough year
First access results of a consumer study of collectible buying trends and preferences
Maximizing your website and email marketing campaign to effectively reach a broader customer base
Roundtables with the manufacturers-your chance to spend quality time with trading card, supply and licensed goods manufacturers
Diversifying your products/business to expand your reach
Convincing customers to buy more with affiliate programs, special offers and VIP events

Sign up today or read on for the most up-to-date detailed schedule of events for the 2009 Conference. Plus, for a limited time, with every Hawaii Trade Conference registration you purchase, you?ll get $100 off a second registration! Want to bring your whole staff? Buy two full-price registrations and get two additional registrations each at $100 off. Three full-price registrations will get you three discounted registrations?and so on. But hurry--this exclusive offers expires February 20!

Monday, April 20

9 am - 3 pm Topps Retailing for Success Seminar, presented by Alan Narz
3-5 pm Registration
5-6:30 pm Opening Cocktail Mixer

NOTE: Specially discounted rates for Innisbrook’s on-site golf course will be available throughout Monday for conference attendees.

Tuesday. April 21

7:30 am Breakfast Sponsored by NHL Enterprises
8:45 am Opening Remarks: 2009 Will Be Another Tough Year: Are You Ready For It?
9:00 am Dr. Kim Beason, University of Mississippi. Survey presentation: What Motivates A Consumer To Buy
10:00 am Best Practices: This is a great opportunity to grow your business by interacting with those already using business methods that are working for them. Best practices include:

Properly Marketing to your Customer Base

Is your customer base made up of collectors or fans? Is your location a point of destination outlet, or viewed as a place to stop for impulse buys? These are some of the factors that will be discussed and if not marketed correctly, you could be throwing money out the window!

Marketing to Kids

In-store promotions
Getting youth groups into your store
Community outreach programs

Business and Product Diversification

Reach a new customer base or grow your existing customer base by diversifying your business or product lines.

Show us Your Website!

We?ll look at a number of websites and discuss both the good and bad components of each.

How to Get Your Customers to Buy More

VIP Parties and events
Affiliate Programs
Special Offers

Keys to Survival

Noon-1:30 pm Lunch
1:30 pm Retailer Roundtable Upper Deck
2:30 pm Retailer Roundtable - Press Pass
3:30 pm Retailer Roundtable - Panini America
5:30 pm Speed Retailing A fun way to meet fellow retailers and exchange tips for business success

Wednesday, April 22

7:30 am Breakfast
8:30 am Tim Langlitz, Email and Website expert will discuss

Maximizing your Website and Email Marketing Campaigns

Results and expectations
Search engine optimization and search engine marketing
Website development. What’s needed to have a successful website.

10:00 am "What Are Your Customers Doing Online?" hosted by Mike Silvia of SportsCardForum.com
10:30 am Meet the Industry (small group meetings)
Noon-1:30 pm: Lunch
1:30 pm Meet the Industry (large group meetings)
3:30 pm Retailer programming
5:00 pm Closing speaker and reception